Turning Your Idea into Marketable Product

What exactly is a product idea? A product idea is a concept or plan for a goods or service that is intended to solve a problem or provide convenience to customers or businesses.

There are two kinds of products that you can make:

  • B2B (Business to Business) Product
  • B2C (Business to Customer) Product

B2B Product

B2B product is a service or good designed for businesses to use in order to create a product or operate efficiently.

B2C Product

B2C is a consumer product is a service or good that is targeted at consumers. Examples includes Mobiles apps, web apps, Computer software and food products.

How long will it take for my idea to become a product?

Product development can take anywhere from two months to a year.

What are the components of a good product concept?

It can be difficult to determine whether your new product or invention idea is viable. A good product idea possesses the following characteristics:

It takes care of a problem. The most successful products solve problems for both consumers and businesses.

The product would be straightforward to use. The ease of use of a product is an important component of its success because, in the best-case scenario, buyers can use products without extensive research or technical knowledge.

You are aware of how you would market the product. Whether you have a formal marketing plan or not, if you can think of strategies for marketing the product to consumers, you probably have a good product idea.

The product’s application is straightforward. Some technical products solve difficult-to-explain problems, but if you can discuss how the product might affect everyday consumers, this is a good indication that you have a good product idea.

How to Make Your Idea a Product

  • Write down your concept
  • Market research
  • Create a prototype
  • Promote your product

Write down your concept

Great ideas are the source of all great things, but they are infinite and intangible. 

They’re also impossible to prove when claiming ownership of something.

Documenting your idea in a journal will not only help you track your process as you refine it further, but it will also serve as proof that the idea is truly yours.

Market research

Market research can help you learn how many consumers or businesses might be interested in your product. A lot of time and effort goes into developing a new product, and the more you know about what’s out there, the better prepared you’ll be for roadblocks along the way. Investigate market trends and become acquainted with issues such as copyright and intellectual property law as they apply to your niche.

prototype

Create a prototype

A prototype is a rough model of a product. Building a prototype for your product idea can assist you in identifying and resolving design issues and other issues before deciding to launch a product. Create a digital sketch of your product using engineering software (also known as computer-aided design software) that a company can use to make a prototype. You can then build a prototype of your product yourself using household items, or you can pay a manufacturer to create a prototype of your product. For software, contact ajalon.xyz to build frontend designs and for your entire product development.

Promote your product

Once you’ve decided on an idea, the next step is to figure out how to market it. Create a business plan for your product idea, including whether you want to start your own company to sell the product or sell the idea to an already existing company. Working on your pitch and presentation to pique the interest of investors will also be part of this process. We have a dedicate Digital Marketing Team at ajalon for promoting products and services.

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